Evaluation of Practice Teaser Trailer

Trailers are structured in a certain and organised way in order to engage to the audience and leave them wanting more. They leave us questioning and on a cliff hanger and the way in which they are structured, compliments this idea. Horror trailers all tend to have a similar pace where it starts slow with some short videos and text fading in and out which gives us a basic idea of what is happening. The pace then tends to quicken towards the middle by featuring several shots which cut quickly, this builds tension and confusion as to what is actually happening. Within these quick cuts we sometimes see a very short shot of the antagonist. After this tense and fast build up, the pace often then becomes very slow as if to relax us, the title of the film then normally appears. Some horror trailers then may feature a jump scare where a quick flash of filming will appear at the end, usually of the antagonist. The purpose of this is to make us jump as we aren’t meant to be expecting it. The sound in trailers is usually just sound effects to match what is being shown on screen, sometimes there are voiceovers and some dialogue. Usually the sound also matches the pace of the cuts, therefore when the pace quickens, the sound usually becomes more hectic, loud and quicker.

Based on these common aspects of a trailer, when creating my practice teaser trailer I followed these guidelines. However, when making my final trailer I hope to improve by being able to create an excellent montage where the pace quickens with a variety of many shots. I will therefore continue to watch and research horror trailers in order to make mine realistic and have an impact on the audience watching it. I will look for how lighting and camera movements are also used for effect and incorporate these into my trailer.